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subject:"SME"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~subject:"Innovationsmanagement"
~subject:"Werbung"
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Search: subject_exact:"Marketingpolitik"
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SME
Innovationsmanagement
Werbung
Marketing management
27
Marketingmanagement
27
Firm performance
13
International marketing
13
Internationales Marketing
13
Unternehmenserfolg
13
International market entry
7
Internationaler Markteintritt
7
KMU
7
Marketing
7
Multinationales Unternehmen
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Transnational corporation
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China
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Globalization
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Market orientation
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Emerging economies
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Globalisierung
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Schwellenländer
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Export
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Innovation
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SMEs
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Entrepreneurship approach
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Innovation management
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Innovativeness
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International market orientation
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International marketing strategy
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International performance
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Internet marketing
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Marketing performance
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Marketing strategy
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Acosta, Alexandra Solano
1
Agudo, Jesús Collado
1
Cavusgil, Erin
1
Crespo, Ángel Herrero
1
Dimitratos, Pavlos
1
Eisingerich, Andreas B
1
Elbanna, Said
1
Gabrielsson, Peter
1
Hallbäck, Johanna
1
Javalgi, Rajshekhar G.
1
Martin, Silvia L.
1
Nakos, George
1
Nordman, Emilia Rovira
1
Ren, Shengce
1
Spielmann, Nathalie
1
Tolstoy, Daniel
1
Tsai, Huei-Ting
1
Vu, Uyen
1
Williams, Christopher
1
Yang, Man
1
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International business review : the official journal of the European International Business Academy
Journal of business research : JBR
42
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of strategic marketing
29
European journal of marketing : EJM
21
The journal of business & industrial marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
International journal of technology marketing : IJTMkt
16
Europäische Hochschulschriften / 5
15
International journal of innovation management
15
Marketing intelligence & planning
15
Journal of marketing communications
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Gabler Edition Wissenschaft
12
Journal of advertising research
12
Journal of marketing management : MM
12
International entrepreneurship and management journal
11
International journal of entrepreneurship and small business
11
Springer eBook Collection
11
The marketing review
11
Journal of historical research in marketing
10
Journal of small business and enterprise development
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International marketing review
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Asia Pacific journal of marketing and logistics
8
International journal of technology management : IJTM
8
Journal of small business strategy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
Springer eBook Collection / Business and Economics
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
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1
The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
Tolstoy, Daniel
;
Nordman, Emilia Rovira
;
Vu, Uyen
- In:
International business review : the official journal of …
31
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013206778
Saved in:
2
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
3
Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher
;
Spielmann, Nathalie
- In:
International business review : the official journal of …
28
(
2019
)
5
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
Saved in:
4
International entrepreneurial marketing strategies of MNCs : bricolage as practiced by marketing managers
Yang, Man
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10011931205
Saved in:
5
Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)
Acosta, Alexandra Solano
;
Crespo, Ángel Herrero
; …
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1128-1140
Persistent link: https://www.econbiz.de/10011931257
Saved in:
6
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
7
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises...
Ren, Shengce
;
Eisingerich, Andreas B
;
Tsai, Huei-Ting
- In:
International business review : the official journal of …
24
(
2015
)
4
,
pp. 642-651
Persistent link: https://www.econbiz.de/10011317135
Saved in:
8
Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna
;
Gabrielsson, Peter
- In:
International business review : the official journal of …
22
(
2013
)
6
,
pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
Saved in:
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