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subject:"SME"
~isPartOf:"Marketing in kleinen und mittleren Unternehmen"
~isPartOf:"Small business economics : an entrepreneurship journal"
~subject:"Social Web"
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Marketing in kleinen und mittleren Unternehmen
Small business economics : an entrepreneurship journal
Journal of business research : JBR
45
Journal of strategic marketing
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
SpringerLink / Bücher
19
Entrepreneurship marketing : principles and practice of SME marketing
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing intelligence & planning
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
15
Springer eBook Collection
15
Cogent business & management
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
European journal of marketing : EJM
12
Business horizons
10
Journal of marketing management : MM
10
Journal of small business and enterprise development
10
The marketing review
10
International journal of entrepreneurship and small business
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
8
Europäische Hochschulschriften / 5
8
International entrepreneurship and management journal
8
Journal of marketing communications
8
The journal of brand management : an international journal
8
International business review : the official journal of the European International Business Academy
7
International marketing review
7
Journal of small business strategy
7
Journal of the Academy of Marketing Science
7
Management research review
7
Asia Pacific journal of marketing and logistics
6
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
European research studies
6
International journal of technology marketing : IJTMkt
6
Journal of advertising research
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
12
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1
Marketing in Chinese small and medium enterprises (SMEs): the state of the art in a Chinese socialist economy
Siu, Wai-sun
;
Liu, Zhi-chao
- In:
Small business economics : an entrepreneurship journal
25
(
2005
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003231746
Saved in:
2
Marketing as a determinant of long-run cometitive success in medium-sized UK manufacturing firms
Brooksbank, Roger
;
Kirby, David
;
Tompson, George
; …
- In:
Small business economics : an entrepreneurship journal
20
(
2003
)
3
,
pp. 259-272
Persistent link: https://www.econbiz.de/10001758602
Saved in:
3
Issues which impact upon marketing in the small firm
McCartan-Quinn, Danielle
;
Carson, David
- In:
Small business economics : an entrepreneurship journal
21
(
2003
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10001781917
Saved in:
4
Improving marketing communication & innovation strategies in the small business context
Wright, Len Tiu
;
Nancarrow, Clive
- In:
Small business economics : an entrepreneurship journal
16
(
2001
)
2
,
pp. 113-123
Persistent link: https://www.econbiz.de/10001588435
Saved in:
5
Small firm marketing in China : a comparative study
Siu, Wai-sum
- In:
Small business economics : an entrepreneurship journal
16
(
2001
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10001598506
Saved in:
6
Das Marketing junger KMUs - eine Analyse aus Kundenperspektive
Håkansson, Pär-Ola
;
Klandt, Heinz
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 31-41)
.
2000
Persistent link: https://www.econbiz.de/10001510036
Saved in:
7
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
8
Managementzertifikate in KMU - marketingstrategische Konsequenzen und kommunikative Nutzung
Funck, Dirk
;
Alvermann, Anke
;
Schwendt, Stefanie
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 235-252)
.
2000
Persistent link: https://www.econbiz.de/10001510122
Saved in:
9
Electronic Commerce - ein Zukunftsmarkt für KMU
Hochfeld, Patrick
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 271-287)
.
2000
Persistent link: https://www.econbiz.de/10001510130
Saved in:
10
The influence of alternative marketing styles on internal competencies in small manufacturing firms: the results of a UK investigation
Chaston, Ian
;
Brickau, Ralf
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 305-323)
.
2000
Persistent link: https://www.econbiz.de/10001510132
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