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subject:"SME"
~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
~subject:"Innovationsmanagement"
~subject:"Werbung"
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Search: subject_exact:"Marketingpolitik"
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SME
Innovationsmanagement
Werbung
Marketing management
12
Marketingmanagement
12
Advertising
10
Milchmarkt
8
Milk market
8
USA
7
United States
7
New York
4
Farm management
3
Landwirtschaftliche Betriebslehre
3
1986-1992
2
Agrarprodukt
2
Agricultural product
2
Außenwirtschaftsförderung
2
Cheese
2
Gattungsmarke
2
Generic brand
2
Käse
2
Milchpolitik
2
Milk policy
2
Trade promotion
2
1975-1993
1
1984-1995
1
1986-1995
1
Advertising effects
1
Agrargenossenschaft
1
Agrarpolitik
1
Agricultural cooperative
1
Agricultural policy
1
Agricultural trade
1
Dairy industry
1
Dairy product
1
EU countries
1
EU-Staaten
1
Food retailing
1
Landhandel
1
Lebensmitteleinzelhandel
1
Market research
1
Marktforschung
1
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10
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Graue Literatur
9
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9
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1
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1
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English
10
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Kaiser, Harry M.
9
Chung, Chanjin
2
Lenz, John E.
2
Chiambalero, Chris
1
Crespi, John M.
1
Ferrero, Jennifer L.
1
Forker, Olan D.
1
Reberte, Carlos
1
Roberte, J. Carlos
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
Journal of business research : JBR
42
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
34
Journal of strategic marketing
29
European journal of marketing : EJM
21
The journal of business & industrial marketing
21
Entrepreneurship marketing : principles and practice of SME marketing
16
International journal of technology marketing : IJTMkt
16
Europäische Hochschulschriften / 5
15
International journal of innovation management
15
Marketing intelligence & planning
15
Journal of marketing communications
14
Journal of research in marketing and entrepreneurship
14
Journal of research in marketing and entrepreneurship : JRME
14
Cogent business & management
13
Gabler Edition Wissenschaft
12
Journal of advertising research
12
Journal of marketing management : MM
12
International entrepreneurship and management journal
11
International journal of entrepreneurship and small business
11
Springer eBook Collection
11
The marketing review
11
Journal of historical research in marketing
10
Journal of small business and enterprise development
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International marketing review
9
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
9
Asia Pacific journal of marketing and logistics
8
International business review : the official journal of the European International Business Academy
8
International journal of technology management : IJTM
8
Journal of small business strategy
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
Springer eBook Collection / Business and Economics
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Journal of promotion management : JPM
7
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ECONIS (ZBW)
10
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1
Promotion checkoffs, why so controversial? : The evolution of generic advertising battles
Crespi, John M.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10003520760
Saved in:
2
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
3
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
4
Determinants of temporal variations in advertising effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
5
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
Saved in:
6
An economic analysis of generic milk advertising impacts on markets in New York State
Lenz, John E.
;
Kaiser, Harry M.
;
Chung, Chanjin
-
1997
Persistent link: https://www.econbiz.de/10000967581
Saved in:
7
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
8
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
9
An analysis of generic dairy promotion in the United States
Kaiser, Harry M.
-
1995
Persistent link: https://www.econbiz.de/10000915738
Saved in:
10
Impact of generic fluid milk advertising on whole, lowfat, and skim milk demand
Kaiser, Harry M.
;
Roberte, J. Carlos
-
1995
Persistent link: https://www.econbiz.de/10000915742
Saved in:
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