//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"SME"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Marke"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
SME
B-to-B-Marketing
12
Business-to-business marketing
12
Business-to-Business-Marketing
7
Deutschland
4
Germany
4
Investitionsgütermarketing
4
Theorie
4
Theory
4
Kaufentscheidung
3
Brand management
2
Erfolgsfaktor
2
KMU
2
Klein- und Mittelbetrieb
2
Markenführung
2
Markenpolitik
2
Purchase decision
2
Success factor
2
Auslandsgeschäft
1
Außendienst
1
Behavioral economics
1
Beschaffung
1
Bestellung
1
Brand
1
Brand image
1
Brand loyalty
1
Business model
1
Buying Center
1
Capital goods industry
1
China
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Cross-cultural management
1
Customer acquisition
1
Customer value
1
Decision
1
Dienstleistungsmarketing
1
Electrical goods trade
1
Elektrohandel
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Thesis
2
Language
All
German
2
Author
All
Di Candido, Valentino
1
Langhof, Lars André
1
Published in...
All
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of business & industrial marketing
10
Journal of business-to-business marketing
5
Journal of business research : JBR
4
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of strategic marketing
3
AKAD University Edition
2
Beiträge zum Controlling
2
International journal of entrepreneurial venturing
2
Journal of marketing management : MM
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Management kleiner und mittlerer Unternehmen : Stand und Perspektiven der KMU-Forschung
2
Management-Instrumente in kleinen und mittleren Unternehmen
2
Administrative Sciences : open access journal
1
Applied financial economics
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business ethics and leadership : BEL
1
Business process management journal
1
Businesses
1
Critical perspectives on international business
1
Customer-centric marketing strategies : tools for building organizational performance
1
Economic issues, problems and perspectives
1
Engineering
1
Entrepreneurial business and economics review : EBER
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Europäische Hochschulschriften / 5
1
Gabler-Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
HRM and marketing orientation in the new era
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
Innovation through knowledge transfer 2012
1
International business and sustainable development
1
International business review : the official journal of the European International Business Academy
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of networking and virtual organisations : IJNVO
1
International journal of quality and service sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André
-
2011
Persistent link: https://www.econbiz.de/10009236154
Saved in:
2
Strategische Neukundengewinnung im internationalen Industriegütermarketing mittelständischer Unternehmen : Ein konzeptioneller Ansatz auf Basis einer internationalen Marktsegmentie...
Di Candido, Valentino
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430948
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->