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subject:"SME"
~isPartOf:"Small enterprise research : SER ; the Journal of SEAANZ"
~subject:"Social Web"
~type_genre:"Fallstudie"
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Small enterprise research : SER ; the Journal of SEAANZ
Entrepreneurship marketing : principles and practice of SME marketing
12
Corporate social responsibility in the digital age
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Analyzing the strategic role of social networking in firm growth and productivity
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Corporate communications : an international journal
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Digital and social media marketing : a results-driven approach
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Digitale Kommunikation
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Dresdner Beiträge zur Betriebswirtschaftslehre
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E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
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Global journal of business research : GJBR
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HRM and marketing orientation in the new era
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Handbook of research on integrating social media into strategic marketing
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International journal of globalisation and small business : IJGSB
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International journal of production economics
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Journal of strategic management education : JSME
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Journal of vacation marketing : an international journal
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KIPPRA discussion paper
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Long range planning : LRP ; international journal of strategic management
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Management strategies and innovation
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Management-Instrumente in kleinen und mittleren Unternehmen
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Marketing intelligence & planning
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New technology-based firms in the new millennium ; Vol. 2
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Structure and dynamics of the German Mittelstand
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VS College
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Marketing capabilities under a collective brand : three longitudinal case studies of Australian SME experience
Beckett, Ronald C.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
16
(
2008
)
2
,
pp. 21-31
Persistent link: https://www.econbiz.de/10003912202
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