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subject:"SME"
~person:"Jones, Rosalind"
~person:"Lamb, Charles W."
~subject:"Marketingtheorie"
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Search: subject_exact:"Marketingpolitik"
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SME
Marketingtheorie
Marketing
27
Marketing management
12
Marketingmanagement
12
Theorie
9
Theory
9
Entrepreneurship
8
Entrepreneurship approach
8
KMU
7
Business start-up
6
Marketing theory
6
Unternehmensgründung
6
Management
5
USA
5
United States
5
Großbritannien
3
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3
Entrepreneurial marketing
2
Strategic management
2
Strategisches Management
2
entrepreneurial marketing
2
Absatz
1
Absatzpolitik
1
B-to-B-Marketing
1
Bildungswesen
1
Business disaster recovery
1
Business-to-business marketing
1
Competitive advantage
1
Competitive strategy
1
Disaster
1
Disaster damage
1
Educational system
1
Entrepreneurs
1
Hand- und Lehrbücher, Nachschlagewerke
1
Indigene Völker
1
Indigenous peoples
1
KMU-Marketing
1
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1
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English
13
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Jones, Rosalind
Lamb, Charles W.
Kotler, Philip
35
Sheth, Jagdish N.
20
Homburg, Christian
15
Keller, Kevin Lane
15
Kuß, Alfred
13
Carson, David
12
Tadajewski, Mark
12
Freiling, Jörg
10
Gilmore, Audrey
10
Laukkanen, Tommi
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Reijonen, Helen
9
Bilgin, Mehmet Huseyin
8
Danis, Hakan
8
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Walker, Orville C.
8
Wensley, Robin
8
Grönroos, Christian
7
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Blythe, Jim
6
Bruhn, Manfred
6
Gbadamosi, Ayantunji
6
Hörschgen, Hans
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
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Journal of research in marketing and entrepreneurship : JRME
2
Handbook of research on strategic management in small and medium enterprises
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
The Sage handbook of small business and entrepreneurship
1
The service industries journal
1
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ECONIS (ZBW)
13
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1
Post-disaster business recovery : an entrepreneurial marketing perspective
Morrish, Sussie C.
;
Jones, Rosalind
- In:
Journal of business research : JBR
113
(
2020
),
pp. 83-92
Persistent link: https://www.econbiz.de/10012230440
Saved in:
2
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
3
Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole
;
Carson, David
;
Jones, Rosalind
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
Saved in:
4
Strategic management in SMEs : an orientation approach
Jones, Rosalind
;
Sisay, Susan
- In:
Handbook of research on strategic management in small …
,
(pp. 1-21)
.
2014
Persistent link: https://www.econbiz.de/10010361889
Saved in:
5
Entrepreneurial marketing : a comparative study
Jones, Rosalind
;
Suoranta, Mari
;
Rowley, Jennifer
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 705-719
Persistent link: https://www.econbiz.de/10009759757
Saved in:
6
Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
7
Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind
;
Rowley, Jennifer
- In:
International small business journal : researching …
29
(
2011
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
Saved in:
8
Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind
;
Rowley, Jennifer
- In:
Journal of research in marketing and entrepreneurship : JRME
11
(
2009
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
Saved in:
9
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
10
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
1
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