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subject:"Sales promotion"
~person:"Achtani, Dhiren"
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Sales promotion
Consumer behaviour
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Einkaufszentrum
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Einzelhandel
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India
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Achtani, Dhiren
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Asia Pacific journal of marketing and logistics
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Influence of price perception and shopping motives on Indian consumer' attitude towards retailer promotions in malls
Khare, Arpita
;
Achtani, Dhiren
;
Khattar, Manish
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
2
,
pp. 272-295
Persistent link: https://www.econbiz.de/10010349412
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