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subject:"Schätzung"
~person:"Huang, Chao-Chin"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Partielle kleinste Quadrate"
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Schätzung
Beziehungsmarketing
Brand
2
Brand image
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
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Markenartikel
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Markentreue
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Partial least squares
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Partielle kleinste Quadrate
2
Relationship marketing
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Brand experience
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Brand love
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Brand relationship quality (BRQ)
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Brand resonance model
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Brand trust
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Confidence
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Einzelhandel
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Huang, Chao-Chin
Bruhn, Manfred
4
Mayer-Vorfelder, Matthias
4
Roy, Sanjit
3
Theissen, Erik
3
Fazli-Salehi, Reza
2
Gaul, Jürgen
2
Leal-Rodríguez, Antonio L.
2
Madadi, Rozbeh
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Torres, Ivonne M.
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Uhle-Fassing, Marion
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Zúñiga, Miguel Ángel
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Abu Bakar bin Abdul Hamid
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Ahamed, A. F. M. Jalal
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Ahasanul Haque
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Albert, Noel
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Alwreikat, Ahmad A. M.
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Amlus, Mohammad Harith
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Anderson, Rolph E.
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Arora, Mehak
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Assaker, Guy
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Bellenger, Danny N.
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Bellman, Steven
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Benhabib, Abderrezzak
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Benoit, Sabine
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Bilgihan, Anil
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Bitsch, Vera
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Bui Thanh Khoa
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Campón-Cerro, Ana María
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Cannavan, Damien
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Castro, Ignacio
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Chen, Tom
1
Choudhury, Musfiq Mannan
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Corporate reputation review
1
Management decision : MD
1
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All
ECONIS (ZBW)
2
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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
2
The impacts of brand experiences on brand loyalty : mediators of brand love and trust
Huang, Chao-Chin
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 915-934
Persistent link: https://www.econbiz.de/10011673037
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