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subject:"Search engine"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising effects"
~subject:"Germany"
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Search engine
Advertising effects
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Suchmaschine
11
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10
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Dong, Xiaojing
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Hu, Qing
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International journal of electronic commerce : IJEC
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
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ECONIS (ZBW)
11
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1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
3
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
4
The effects of bid pulsing on keyword performance in search engines
Shi, Savannah Wei
;
Dong, Xiaojing
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 3-38
Persistent link: https://www.econbiz.de/10011433894
Saved in:
5
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
6
Characteristics of consumer search on-line : how much do we search?
Su, Bo-chiuan
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
1
,
pp. 109-129
Persistent link: https://www.econbiz.de/10009523779
Saved in:
7
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
8
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
9
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
10
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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