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subject:"Search engine"
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International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
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An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
2
Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel van
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009742805
Saved in:
3
Optimising online marketing resources : SEO strategy
Pandey, Anuja
- In:
International journal of technology marketing : IJTMkt
7
(
2012
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10009576394
Saved in:
4
A method of detecting online public opinions based on the quera log of search engine
Li, Zhihong
;
Zhu, Tao
- In:
International journal of networking and virtual …
10
(
2012
)
3/4
,
pp. 260-274
Persistent link: https://www.econbiz.de/10009541398
Saved in:
5
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
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