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subject:"Service industry"
~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service research"
~subject:"Business-to-business marketing"
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Service industry
Business-to-business marketing
Services marketing
27
Dienstleistungsmarketing
26
Dienstleistungsqualität
14
Service quality
14
Beziehungsmarketing
13
Consumer behaviour
13
Konsumentenverhalten
13
Relationship marketing
13
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungssektor
7
Brand image
6
Brand management
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Dienstleistung
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Service branding
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2
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Supplier relationship management
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Viral marketing
2
Virales Marketing
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Ackermann, Claire-Lise
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Edvardsson, Bo
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Die Betriebswirtschaft : DBW
Journal of retailing and consumer services
Journal of service research
Industrial marketing management : the international journal for industrial and high-tech firms
16
The journal of services marketing
10
The journal of business & industrial marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Journal of service management
5
Journal of service research : JSR
5
Services marketing quarterly
5
SpringerLink / Bücher
5
Fokus Dienstleistungsmarketing
4
The service industries journal
4
European journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Kohlhammer Edition Marketing
3
A Research Agenda for Service Marketing
2
Business process management journal
2
Business-to-Business-Marketing
2
DUV / Wirtschaftswissenschaft
2
Dienstleistungsmanagement : Jahrbuch
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
2
Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
Journal of business research : JBR
2
Journal of service theory and practice
2
Managing service quality : MSQ ; an international journal
2
Marketing theory
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in services marketing
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Betriebswirtschaftliche Abhandlungen
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
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ECONIS (ZBW)
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina
;
Koskela-Huotari, Kaisa
;
Tronvoll, Bård
; …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
Saved in:
3
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
4
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
5
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
6
Transformative service research and service dominant logic : quo Vaditis?
Kuppelwieser, Volker
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 91-98
Persistent link: https://www.econbiz.de/10011434091
Saved in:
7
Economies of scope als Entscheidungsgrundlage für Angebot und Zusammenstellung von Leistungsverbunden
Friege, Christian
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
6
,
pp. 743-760
Persistent link: https://www.econbiz.de/10001192484
Saved in:
8
Dienstleistungsmarketing und Dienstleistungsmanagement
Stauss, Bernd
- In:
Die Betriebswirtschaft : DBW
52
(
1992
)
5
,
pp. 675-701
Persistent link: https://www.econbiz.de/10001132069
Saved in:
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