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subject:"Service industry"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service research"
~person:"Mustak, Mekhail"
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Service industry
B-to-B-Marketing
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B2B services
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Bundling strategy
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Business services
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Customer satisfaction
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Dienstleistung
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Dienstleistungshandel
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Dienstleistungsmarketing
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Dienstleistungssektor
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Lieferantenmanagement
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Supplier relationship management
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free services
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industrial services
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service pricing
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service sales
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Mustak, Mekhail
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Journal of retailing and consumer services
Journal of service research
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Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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