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subject:"Service industry"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service research"
~subject:"Markenführung"
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Service industry
Markenführung
Services marketing
20
Dienstleistungsmarketing
19
Dienstleistungsqualität
13
Service quality
13
Beziehungsmarketing
12
Consumer behaviour
12
Konsumentenverhalten
12
Relationship marketing
12
Customer satisfaction
11
Kundenzufriedenheit
11
Brand image
6
Brand management
6
Dienstleistung
6
Dienstleistungssektor
6
Markenimage
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Services
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Markenartikel
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Brand loyalty
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Customer service
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Kundenservice
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Markentreue
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Service branding
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Service-Dominant Logic
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Service-dominant logic
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Viral marketing
2
Virales Marketing
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Air transport
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Airline
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Airline service
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Artificial intelligence
1
B-to-B-Marketing
1
B2B services
1
Bank
1
Bank marketing
1
Banking
1
Bankmarketing
1
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Ackermann, Claire-Lise
1
Belboula, Imène
1
Chrysochou, Polymeros
1
Cioppi, Marco
1
Curina, Ilaria
1
Duffy, Sarah
1
Edvardsson, Bo
1
Field, Joy M.
1
Finsterwalder, Jörg
1
Fotheringham, Darima
1
Francioni, Barbara
1
Grohmann, Marcella Maria
1
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1
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1
Hoang Thi Phuong Thao
1
Huang, Ming-Hui
1
Kamarulzaman, Yusniza
1
Kim, Renee B.
1
Koskela-Huotari, Kaisa
1
Krystallis, Athanasios
1
Kuppelwieser, Volker
1
Le Thi Hong Tam
1
Lemon, Katherine N.
1
McColl-Kennedy, Janet R.
1
Mohd-Any, Amrul Asraf
1
Mustak, Mekhail
1
Ngo, Liem Viet
1
Northey, Gavin
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Ostrom, Amy L.
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Park, Joonyong
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Sarker, Moniruzzaman
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Subramony, Mahesh
1
Tronvoll, Bård
1
Ulaga, Wolfgang
1
Vink, Josina
1
Wangenheim, Florian von
1
Wetter Edman, Katarina
1
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Published in...
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Journal of retailing and consumer services
Journal of service research
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
The journal of services marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of service management
6
Services marketing quarterly
6
SpringerLink / Bücher
6
Journal of service research : JSR
5
The journal of brand management : an international journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Fokus Dienstleistungsmarketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The service industries journal
4
European journal of marketing
3
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
The journal of business & industrial marketing
3
A Research Agenda for Service Marketing
2
Business analyst : a refereed journal of Shri Ram College of Commerce
2
Business process management journal
2
Business-to-Business-Marketing
2
Dienstleistungsmanagement : Jahrbuch
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Forum Dienstleistungsmanagement
2
Industrielle Dienstleistungen: Servicestrategie oder Outsourcing?
2
International journal of contemporary hospitality management
2
International journal of quality and service sciences
2
Managing service quality : MSQ ; an international journal
2
Marketing theory
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection / Business and Economics
2
The Routledge companion to contemporary brand management
2
Wissenschaft & Praxis
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in services marketing
1
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Service ecosystem design : propositions, process model, and future research agenda
Vink, Josina
;
Koskela-Huotari, Kaisa
;
Tronvoll, Bård
; …
- In:
Journal of service research
24
(
2021
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10012522519
Saved in:
3
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
4
Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène
;
Ackermann, Claire-Lise
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
Saved in:
5
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
6
Service research priorities : managing and delivering service in turbulent times
Ostrom, Amy L.
;
Field, Joy M.
;
Fotheringham, Darima
; …
- In:
Journal of service research
24
(
2021
)
3
,
pp. 329-353
Persistent link: https://www.econbiz.de/10012592938
Saved in:
7
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
8
Transformative service research and service dominant logic : quo Vaditis?
Kuppelwieser, Volker
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 91-98
Persistent link: https://www.econbiz.de/10011434091
Saved in:
9
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
10
The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios
;
Chrysochou, Polymeros
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
Saved in:
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