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subject:"Service industry"
~person:"Akaka, Melissa Archpru"
~person:"De Chernatony, Leslie"
~person:"Khan, Kalim"
~person:"Sichtmann, Christina"
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Service industry
Dienstleistungsmarketing
13
Services marketing
13
Dienstleistungssektor
9
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Customer integration
4
Dienstleistung
4
Kundenintegration
4
Marketing
4
Relationship marketing
4
Service-Dominant Logic
4
Service-dominant logic
4
Services
4
Betriebliche Wertschöpfung
3
Brand
3
Consumer behaviour
3
Dienstleistungsqualität
3
Konsumentenverhalten
3
Markenartikel
3
Service quality
3
USA
3
United States
3
Value creation
3
Beauty service
2
Brand extension
2
Business network
2
Customer satisfaction
2
Erfolgsfaktor
2
Kundenzufriedenheit
2
Markentransfer
2
Market power
2
Marketing theory
2
Marketingtheorie
2
Marktmacht
2
Success factor
2
Unternehmensnetzwerk
2
service marketing
2
service-dominant logic
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8
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Akaka, Melissa Archpru
De Chernatony, Leslie
Khan, Kalim
Sichtmann, Christina
Bruhn, Manfred
5
Corsten, Hans
4
Huang, Ming-Hui
4
Freiling, Jörg
3
Hart, Christopher W.
3
Heskett, James L.
3
Kumar, Raj
3
McColl-Kennedy, Janet R.
3
Panwar, Tapish
3
Panwar, Upendra Singh
3
Ray, Nilanjan
3
Robbert, Thomas
3
Sasser, W. E.
3
Ahlert, Dieter
2
Baglieri, Enzo
2
Berry, Leonard L.
2
Bryson, John R.
2
Büttgen, Marion
2
Dev, Chekitan S.
2
Fisk, Raymond P.
2
Furrer, Olivier
2
Grove, Stephen J.
2
Gummesson, Evert
2
Han, Spring H.
2
Horan, Gillian
2
Jaakkola, Elina
2
Kandampully, Jay
2
Kaynak, Erdener
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Lee, Jungwoo
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McDonald, Malcolm
2
Mikolon, Sven
2
Minculescu, Ioana
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2
Rust, Roland T.
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NetLibrary, Inc
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1
EBSCOhost eBook Collection
1
European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
International journal of internet marketing and advertising : IJIMA
1
Metamorphosis : a journal of management research
1
Neue Herausforderungen an das Dienstleistungsmarketing
1
South Asian journal of management : SAJM
1
The journal of services marketing
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ECONIS (ZBW)
9
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1
The "beauty" of ingredients : influence of ingredient branding on service purchase decision
Panwar, Tapish
;
Khan, Kalim
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 106-133
Persistent link: https://www.econbiz.de/10013326842
Saved in:
2
Service experience gamified : a study on convergence of gamification and contemporary service experience
Panwar, Tapish
;
Khan, Kalim
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 415-436
Persistent link: https://www.econbiz.de/10014318236
Saved in:
3
Role of trust in influencing service recommendation from customers for beauty service industry
Panwar, Tapish
;
Khan, Kalim
- In:
Metamorphosis : a journal of management research
21
(
2022
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10013384394
Saved in:
4
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
5
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
Saved in:
6
Technology as an operant resource in service (eco)systems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
Information systems and e-business management : ISeB
12
(
2014
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10010392569
Saved in:
7
Internationalisierung von Dienstleistungen : Erfolgsfaktoren in Abhängigkeit von unterschiedlichen Dienstleistungstypen
Sichtmann, Christina
;
Griese, Ilka
;
Klein, Maren
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 267-286)
.
2008
Persistent link: https://www.econbiz.de/10003675981
Saved in:
8
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
9
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
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