//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Services marketing"
~person:"Gummerus, Johanna"
~person:"Johnson, Lester W."
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service-dominant logic"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Services marketing
Relationship marketing
Service-Dominant Logic
5
Service-dominant logic
5
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Marketing theory
4
Marketingtheorie
4
Betriebliche Wertschöpfung
3
Value creation
3
Consumer behaviour
2
Customer value
2
Dienstleistung
2
Innovation
2
Konsumentenverhalten
2
Kundenwert
2
Services
2
Betriebsvermögen
1
Beyond offering value propositions
1
Brand
1
Brand management
1
Branding
1
Co-production
1
Consumers
1
Corporate assets
1
Customer behavior
1
Customer brand engagement behavior
1
Customer centricity
1
Customer innovativeness
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Digital platform
1
Digital platforms
1
Digitale Plattform
1
Firm performance
1
Forecasting model
1
Immaterielle Werte
1
Intangible assets
1
Kundenzufriedenheit
1
Markenartikel
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Gummerus, Johanna
Johnson, Lester W.
Vargo, Stephen L.
13
Lusch, Robert F.
8
Edvardsson, Bo
6
Akaka, Melissa Archpru
3
Baglieri, Enzo
3
Brodie, Roderick J.
3
Busser, James A.
3
Chathoth, Prakash K.
3
Corsaro, Daniela
3
Drengner, Jan
3
Furrer, Olivier
3
Grönroos, Christian
3
Harrington, Robert J.
3
Horbel, Chris
3
Hughes, Tim
3
Shulga, Lenna V.
3
Aarikka-Stenroos, Leena
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Bai, Billy
2
Ballantyne, David
2
Barile, Sergio
2
Behnam, Mohsen
2
Bridson, Kerrie
2
Cassia, Fabio
2
Chan, Eric S. W.
2
Dai, Hua
2
Evans, Jody
2
Fehrer, Julia
2
Gallan, Andrew S.
2
Harrigan, Paul
2
Helkkula, Anu
2
Hilton, Toni
2
Hollebeek, Linda D.
2
Hu, Tao
2
Jaakkola, Elina
2
Jahn, Steffen
2
more ...
less ...
Published in...
All
European journal of marketing
1
Handbook of research on customer engagement
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
2
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
3
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
4
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->