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subject:"Social Web"
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The journal of product & brand management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
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