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subject:"Social Web"
~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Journal of business research : JBR
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of advertising : official publication of the American Academy of Advertising
6
Young consumers : insight and ideas for responsible marketers
6
Journal of marketing communications
5
Psychology & marketing
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Technological forecasting & social change : an international journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems research : ISR
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International journal of electronic commerce : IJEC
4
Application of gaming in new media marketing
3
Electronic commerce research
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Electronic commerce research and applications
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International journal of advertising : the review of marketing communications
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Journal of management information systems : JMIS
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
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Cutting edge international research
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Data documentation / DIW
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Digital advertising : theory and research
2
Electronic markets : the international journal on networked business
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European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
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Glücksspielforschung
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Handbook of research on effective advertising strategies in the social media age
2
Information communication technologies and emerging business strategies
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Information technology and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
2
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
3
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Saved in:
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