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subject:"Social Web"
~isPartOf:"The journal of product & brand management"
~subject:"Markenimage"
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The journal of product & brand management
Journal of business research : JBR
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Young consumers : insight and ideas for responsible marketers
5
Glücksspielforschung
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Technological forecasting & social change : an international journal
4
Electronic commerce research and applications
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer behaviour : an international research review
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Journal of management information systems : JMIS
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Journal of marketing communications
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Psychology & marketing
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Research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising, promotion, and new media
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Asia Pacific journal of marketing and logistics
2
Cutting edge international research
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Data documentation / DIW
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Electronic commerce research
2
Electronic markets : the international journal on networked business
2
Engaging consumers through branded entertainment and convergent media
2
European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Information communication technologies and emerging business strategies
2
Information technology and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
International journal of sports marketing & sponsorship
2
Journal of electronic commerce research : JECR
2
Journal of internet commerce
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Journal of marketing management : MM
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
2
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
3
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
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