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subject:"Social Web"
~person:"Guercini, Simone"
~subject:"Data mining"
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Social Web
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Brand image
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Guercini, Simone
Moro, Sérgio
10
Rita, Paulo
9
Netzer, Oded
7
Kim, Soohyon
6
Li, Xin
6
Marcucci, Juri
6
Park, Ki Young
6
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Ozcan, Sercan
5
Porter, Alan L.
5
Rosso, Anna
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Zhang, Yi
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4
Bala, Pradip Kumar
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Caminero, Teresa
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Guerreiro, João Pedro Silva Martins
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Hudaefi, Fahmi Ali
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Kimbrough, Steven O.
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Ludwig, Stephan
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Magerman, Tom
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Omotosho, Babatunde S.
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Hartmann, Jochen
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He, Chao
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European journal of marketing : EJM
1
International review on public and non-profit marketing
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Management decision : MD
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An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
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2
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
3
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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