Satish, Kavya; Venkatesh, Abhishek; Manivannan, Anand … - In: South Asian journal of marketing 2 (2021) 2, pp. 113-129
Purpose - This research aims to study the recent changes in consumer behaviour and purchase pattern during the Covid-19 pandemic. Covid-19 pandemic has forced consumers to stockpile, which has its own consequences. The article proposes the importance of "minimalism in consumption" to avoid greed...