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subject:"Sozialer Status"
~isPartOf:"Central European business review : CEBR"
~subject:"Brand image"
~subject:"Fashion"
~type_genre:"Article in journal"
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Sozialer Status
Brand image
Fashion
Luxury goods
6
Luxusgüter
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Markenführung
3
Markenimage
3
luxury
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Czech Republic
2
Designation of origin
2
Herkunftsbezeichnung
2
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2
Tschechien
2
branding
2
country of origin
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luxury industry
2
Betriebliche Wertschöpfung
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CSR
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Communication
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Consumer motivation
1
Customer integration
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Customer value
1
Digitalisierung
1
Digitization
1
EU law
1
Einzelhandel
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Internet marketing
1
Kaufmotiv
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Kommunikation
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Kundenintegration
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Kundenwert
1
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Marketingmanagement
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1
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Article in journal
Aufsatz in Zeitschrift
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English
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Král, Petr
2
Olšanová, Květa
2
Zlatić, Marija
2
Cook, Gina
1
Escobar Rios, Andrea
1
Gook, Gina
1
MacGregor Pelikánová, Radka
1
McGregor, Robert Kuhn
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Vilikus, Ondřej
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Central European business review : CEBR
Journal of business research : JBR
61
Journal of fashion marketing and management
44
The journal of brand management : an international journal
38
Journal of retailing and consumer services
35
Journal of global fashion marketing : JGfM
20
The journal of product & brand management
16
Journal of international consumer marketing
15
Psychology & marketing
12
International journal of retail & distribution management
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Cogent business & management
6
International journal of advertising : the review of marketing communications
6
European journal of marketing
5
International journal of hospitality management
5
International marketing review
5
International journal of business and globalisation : IJBG
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of retail and distribution management
4
Journal of marketing
4
Qualitative market research : an international journal
4
Transportation research / E : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Harvard business review : HBR
3
Italian journal of marketing : ITJM
3
Journal of Islamic marketing : JIMA
3
Journal of marketing management : MM
3
Journal of travel and tourism marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing i menedžment innovacij : m&mi
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Business strategy and the environment
2
European journal of marketing : EJM
2
European research on management and business economics
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ECONIS (ZBW)
5
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1
The EU puzzling CSR regime and the confused perception by ambassadors of luxury fashion businesses : a case study from Pařížská
MacGregor Pelikánová, Radka
;
McGregor, Robert Kuhn
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 74-108
Persistent link: https://www.econbiz.de/10012295093
Saved in:
2
Exploration of opportunities for development of CEE domestic luxury brands : case of the Czech Republic
Olšanová, Květa
;
Cook, Gina
;
Král, Petr
;
Vilikus, …
- In:
Central European business review : CEBR
9
(
2020
)
4
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012295112
Saved in:
3
Influence of luxury companies' corporate social responsibility activities on consumer purchase intention : development of a theoretical framework
Olšanová, Květa
;
Gook, Gina
;
Zlatić, Marija
- In:
Central European business review : CEBR
7
(
2018
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011965712
Saved in:
4
The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)
Escobar Rios, Andrea
- In:
Central European business review : CEBR
5
(
2016
)
2
,
pp. 17-36
Persistent link: https://www.econbiz.de/10011668055
Saved in:
5
Could there be a luxury brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
Saved in:
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