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subject:"Sozialer Status"
~isPartOf:"Italian journal of marketing : ITJM"
~person:"Cervellon, Marie-Cécile"
~person:"De Angelis, Matteo"
~person:"Yang, Wan"
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Sozialer Status
Advertising
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Advertising effects
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Consumer behaviour
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Konsumentenverhalten
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Luxury goods
1
Luxusgüter
1
Reward experience
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Social status
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Testosterone
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Werbewirkung
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Cervellon, Marie-Cécile
De Angelis, Matteo
Yang, Wan
Bos, Ruud van den
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Peverini, Paolo
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Pozharliev, Rumen
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Verbeke, Willem J. M. I.
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Italian journal of marketing : ITJM
International journal of contemporary hospitality management
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
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