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subject:"Sozialer Status"
~person:"Jain, Varsha"
~subject:"Brand image"
~subject:"Fashion"
~type_genre:"Article in journal"
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Sozialer Status
Brand image
Fashion
Consumer behaviour
8
Konsumentenverhalten
8
Luxury goods
8
Luxusgüter
8
India
6
Indien
6
Markenimage
3
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2
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2
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1
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Jain, Varsha
Phau, Ian
13
Ko, Eunju
12
Jain, Sheetal
9
Valette-Florence, Pierre
7
Choi, Tsan-Ming
6
Dion, Delphine
5
Shen, Bin
5
Shimul, Anwar Sadat
5
Song, Sanga
5
Aiello, Gaetano
4
Atwal, Glyn
4
Bai, Huifeng
4
Donvito, Raffaele
4
Godey, Bruno
4
Heine, Klaus
4
Hyun, Sunghyup Sean
4
Kim, Hye-yŏng
4
Loureiro, Sandra Maria Correia
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Moore, Christopher
4
Park, Jungkun
4
Perry, Patsy
4
Shukla, Paurav
4
Wiedmann, Klaus-Peter
4
Amatulli, Cesare
3
Balabanis, George
3
Cervellon, Marie-Cécile
3
Das, Manish
3
Eastman, Jacqueline Kilsheimer
3
Guido, Gianluigi
3
Hennigs, Nadine
3
Hudders, Liselot
3
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3
Hyun, Hyowon
3
Kapferer, Jean-Noël
3
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3
Kaufmann, Hans Rüdiger
3
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Asia-Pacific journal of business administration
1
Journal of marketing communications
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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1
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
3
Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
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