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subject:"Sozialer Status"
~person:"Song, Sanga"
~subject:"Brand image"
~subject:"Fashion"
~type_genre:"Article in journal"
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Sozialer Status
Brand image
Fashion
Luxury goods
5
Luxusgüter
5
Bekleidungsindustrie
3
Brand management
3
Clothing industry
3
Consumer behaviour
3
Konsumentenverhalten
3
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3
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3
Brand
2
Internet marketing
2
Markenartikel
2
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2
Online-Marketing
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2
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2
Textile distribution
2
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2
Action research
1
Ad attitudes
1
Advertising effects
1
Aktionsforschung
1
Beziehungsmarketing
1
Brand love
1
Celebrity endorsement
1
Celebrity-Werbung
1
Fashion stores
1
Luxury brands
1
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1
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1
Marketingmanagement
1
Modularisierung
1
Modularity
1
Personality psychology
1
Personalization
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1
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Song, Sanga
Phau, Ian
13
Ko, Eunju
12
Jain, Sheetal
9
Valette-Florence, Pierre
7
Choi, Tsan-Ming
6
Dion, Delphine
5
Shen, Bin
5
Shimul, Anwar Sadat
5
Aiello, Gaetano
4
Atwal, Glyn
4
Bai, Huifeng
4
Donvito, Raffaele
4
Godey, Bruno
4
Heine, Klaus
4
Hyun, Sunghyup Sean
4
Kim, Hye-yŏng
4
Loureiro, Sandra Maria Correia
4
MacGregor Pelikánová, Radka
4
McColl, Julie
4
Moore, Christopher
4
Park, Jungkun
4
Perry, Patsy
4
Shukla, Paurav
4
Wiedmann, Klaus-Peter
4
Amatulli, Cesare
3
Balabanis, George
3
Cervellon, Marie-Cécile
3
Das, Manish
3
Eastman, Jacqueline Kilsheimer
3
Guido, Gianluigi
3
Hennigs, Nadine
3
Hudders, Liselot
3
Husain, Rehan
3
Hyun, Hyowon
3
Jain, Varsha
3
Kapferer, Jean-Noël
3
Karaosman, Hakan
3
Kaufmann, Hans Rüdiger
3
Lee, Yuri
3
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Published in...
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Journal of global fashion marketing : JGfM
2
International journal of advertising : the review of marketing communications
1
International journal of retail and distribution management
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
2
New fashion marketing & management in a post-pandemic world
Kim, Hye-yŏng
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10013555404
Saved in:
3
Personalizing 3D virtual fashion stores : an action research approach to modularity development
Wu, Juanjuan
;
Joo, Bo Ra
;
Sina, Ahmad Saquib
;
Song, Sanga
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013398009
Saved in:
4
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
5
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
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