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subject:"Spanien"
type_genre:"Case study"
~person:"Bechter, Barbara"
~person:"De Chernatony, Leslie"
~subject:"Austria"
~type_genre:"Aufsatz in Zeitschrift"
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Spanien
Austria
Großbritannien
10
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10
Spain
4
Brand management
3
Markenführung
3
Brand
2
Brand image
2
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2016-2018
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Case study
Aufsatz in Zeitschrift
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English
4
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Bechter, Barbara
De Chernatony, Leslie
Guisán, María-Carmen
6
Edwards, Tony
5
Costa-Font, Joan
4
Gadea, María Dolores
4
Marginson, Paul
4
Sabaté Sort, Marcela
4
Bechberger, Mischa
3
Kónya, Judit
3
Martínez Bobillo, Alfredo
3
Martínez Lucio, Miguel
3
Reiche, Danyel T.
3
Scharpf, Fritz W.
3
Vizek, Maruška
3
Apergēs, Nikolaos
2
Bartscher, Alina Kristin
2
Breitung, Jörg
2
Candelon, Bertrand
2
Caselli, Paola
2
Castañeda, J. Alberto
2
Casu, Barbara
2
Chowdhury, Anis
2
Comas-Herrera, Adelina
2
Cuenca Esteban, Javier
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Doménech, Rafael
2
Ferner, Anthony
2
Ferruz Agudo, Luis
2
Fonfría, Antonio
2
Frías, Dolores M.
2
Förster, Kati
2
Galasso, Vincenzo
2
García Mainar, Inmaculada
2
Girardone, Claudia
2
Gori, Cristiano
2
Hein, Eckhard
2
Hirschhausen, Christian R. von
2
Jurado Sánchez, José
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European journal of industrial relations
1
The international journal of human resource management
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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1
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
2
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
3
The management o variable pay in European banking
Arrowsmith, James
;
Nicholaisen, Heidi
;
Bechter, Barbara
; …
- In:
The international journal of human resource management
21
(
2010
)
13/15
,
pp. 2716-2740
Persistent link: https://www.econbiz.de/10008822098
Saved in:
4
Engaging with variable pay : a comparative study of the metal industry
Nergaard, Kristine
;
Dølvik, Jon Erik
;
Marginson, Paul
; …
- In:
European journal of industrial relations
15
(
2009
)
2
,
pp. 125-146
Persistent link: https://www.econbiz.de/10003847757
Saved in:
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