//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sponsoring"
~person:"Rumpf, Christopher"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sport"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Advertising effects
3
Sponsorship
3
Sport
3
Sports
3
Werbewirkung
3
Consumer behaviour
2
Fernsehwerbung
2
Konsumentenverhalten
2
Perception
2
Sportmarketing
2
Sports marketing
2
Television advertising
2
Visual perception
2
Visuelle Wahrnehmung
2
Wahrnehmung
2
Attention
1
Brand management
1
Eye tracking
1
Fernsehen
1
Live broadcasts
1
Markenführung
1
Media usage
1
Mediennutzung
1
Netherlands
1
Niederlande
1
Sport event
1
Sportveranstaltung
1
Television
1
eye tracking
1
signage animation
1
signage color
1
sport sponsorship
1
viewer attention
1
viewer confusion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Rumpf, Christopher
Cornwell, T. Bettina
14
Koronios, Konstantinos
9
Hermanns, Arnold
8
Jensen, Jonathan A.
8
Bruhn, Manfred
6
Grohs, Reinhard
6
O'Reilly, Norm
6
Biscaia, Rui
5
Breuer, Markus
5
Dimitropoulos, Panagiotis
5
Plewa, Carolin
5
Breuer, Christoph
4
Dinkel, Michael
4
Görlich, Daniel
4
Mazodier, Marc
4
Ntasis, Lazaros
4
Schönberner, Jan
4
Woratschek, Herbert
4
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
Ireland, Michael
3
King, Jesse
3
Koenigstorfer, Joerg
3
Mangan, John E.
3
Morgan, Ashlee
3
Nowak, Gerhard
3
Nufer, Gerd
3
Palmer, Karen
3
Ratten, Vanessa
3
Schweizer, Nicolas
3
Séguin, Benoit
3
Söderman, Sten
3
Takeda, Fumiko
3
Thwaites, Des
3
Woisetschläger, David
3
Abeza, Gashaw
2
Adair, Daryl
2
Adjouri, Nicholas
2
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of sports marketing & sponsorship
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
2
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
3
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->