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subject:"Sponsorship"
~isPartOf:"Consumer behavior review : CBR"
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Congruence.
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Consumer behavior review : CBR
International journal of advertising : the quarterly review of marketing communications
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International journal of contemporary hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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KulturKommerz
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
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Schriftenreihe Schriften zur Sozialpsychologie
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The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
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