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subject:"Sponsorship"
~person:"Hermanns, Arnold"
~person:"Schönberner, Jan"
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Sponsorship
Sport
14
Sports
14
Sponsoring
10
Sportmarketing
5
Sports marketing
5
Deutschland
4
Germany
4
Sport sponsorship
3
Sports economics
3
Sportökonomik
3
Advertising
2
Culture
2
Delphi study
2
Kultur
2
Werbung
2
resource integration
2
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Consumer behaviour
1
Customer integration
1
Decision
1
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1
Engagement
1
Entscheidung
1
Environment
1
Experimental design
1
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Hidden agenda
1
Konsumentenverhalten
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Kultursponsoring
1
Kundenintegration
1
Managers
1
Marketing
1
Professional sports
1
Profisport
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Psychology of advertising
1
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German
6
English
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Hermanns, Arnold
Schönberner, Jan
Cornwell, T. Bettina
13
Koronios, Konstantinos
10
Jensen, Jonathan A.
8
Grohs, Reinhard
6
O'Reilly, Norm
6
Biscaia, Rui
5
Breuer, Markus
5
Bruhn, Manfred
5
Dimitropoulos, Panagiotis
5
Ntasis, Lazaros
5
Breuer, Christoph
4
Dinkel, Michael
4
Görlich, Daniel
4
Mazodier, Marc
4
Plewa, Carolin
4
Woratschek, Herbert
4
Dalakas, Vassilis
3
Gee, Sarah
3
Goukasian, Levon
3
Ireland, Michael
3
King, Jesse
3
Koenigstorfer, Joerg
3
Mangan, John E.
3
Morgan, Ashlee
3
Palmer, Karen
3
Ratten, Vanessa
3
Rumpf, Christopher
3
Schweizer, Nicolas
3
Séguin, Benoit
3
Takeda, Fumiko
3
Thwaites, Des
3
Abeza, Gashaw
2
Adair, Daryl
2
Adjouri, Nicholas
2
Alpert, Frank
2
Anagnostopoulos, Christos
2
Baim, Dean V.
2
Bee, Colleen
2
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European Sport management quarterly : ESMQ
2
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
International journal of sports marketing & sponsorship
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Schwerpunkt: Sportökonomik : Besprechungen, Berichte, Diskussionen
1
Sport management review
1
Studien- und Arbeitspapiere Marketing
1
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ECONIS (ZBW)
10
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
3
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
4
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
5
Sportsponsoring und sein gesellschaftlicher Stellenwert
Hermanns, Arnold
- In:
Huckepackfinanzierung des Sports : Sportsponsoring …
,
(pp. 123-125)
.
2001
Persistent link: https://www.econbiz.de/10001559192
Saved in:
6
Sportsponsoring: Eine Partnerschaft zwischen Wirtschaft und Sport
Hermanns, Arnold
;
Glogger, Anton
- In:
Schwerpunkt: Sportökonomik : Besprechungen, Berichte, …
,
(pp. 358-369)
.
1998
Persistent link: https://www.econbiz.de/10001403832
Saved in:
7
Sponsoring : Grundlagen, Wirkungen, Management, Perspektiven
Hermanns, Arnold
-
1997
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000637368
Saved in:
8
Sportsponsoring
Hermanns, Arnold
- In:
Marketing und Marktforschung : Entwicklungen, …
,
(pp. 330-343)
.
1996
Persistent link: https://www.econbiz.de/10001293795
Saved in:
9
Sport- und Kultursponsoring
Hermanns, Arnold
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10000083590
Saved in:
10
Sport- und Kultursponsoring : ausgewählte Vorträge 1988
Hermanns, Arnold
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000777216
Saved in:
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