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subject:"Sponsorship"
~person:"Schönberner, Jan"
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Sponsorship
Sport
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Sportmarketing
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Sport sponsorship
3
Delphi study
2
resource integration
2
Betriebliche Wertschöpfung
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Umwelt
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buying centre
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decision-making
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Schönberner, Jan
Cornwell, T. Bettina
13
Koronios, Konstantinos
9
Jensen, Jonathan A.
8
Grohs, Reinhard
6
Hermanns, Arnold
6
O'Reilly, Norm
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Biscaia, Rui
5
Breuer, Markus
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Dimitropoulos, Panagiotis
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Dinkel, Michael
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Görlich, Daniel
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Mazodier, Marc
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Dalakas, Vassilis
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Gee, Sarah
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Goukasian, Levon
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Ireland, Michael
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King, Jesse
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Koenigstorfer, Joerg
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Leng, Ho Keat
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Mangan, John E.
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Morgan, Ashlee
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Palmer, Karen
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Ratten, Vanessa
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Rumpf, Christopher
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Schweizer, Nicolas
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Séguin, Benoit
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Takeda, Fumiko
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Abeza, Gashaw
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Alpert, Frank
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European Sport management quarterly : ESMQ
2
International journal of sports marketing & sponsorship
1
Sport management review
1
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ECONIS (ZBW)
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1
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
2
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
3
"Going the extra mile" in resource integration : evolving a concept of sport sponsorship as an engagement platform
Buser, Markus
;
Woratschek, Herbert
;
Schönberner, Jan
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 548-568
Persistent link: https://www.econbiz.de/10013350479
Saved in:
4
Hidden agenda in sport sponsorship : the influence of managers' personal objectives on sport sponsorship decisions
Schönberner, Jan
;
Woratschek, Herbert
;
Ellert, Guido
- In:
Sport management review
24
(
2021
)
2
,
pp. 204-225
Persistent link: https://www.econbiz.de/10012628933
Saved in:
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