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subject:"Sportler"
~person:"Kim, Taehee"
~person:"Liu, Matthew Tingchi"
~person:"Schaaf, Daniela"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Celebrity endorsement
10
Celebrity-Werbung
10
Athletes
6
Advertising effects
4
Werbewirkung
4
Advertising
3
Werbung
3
Berühmte Persönlichkeit
2
Brand image
2
China
2
Consumer behaviour
2
Druckmedien
2
Empirische Forschung
2
Institutionenökonomie
2
Konsumentenverhalten
2
Markenimage
2
Sportmarketing
2
Sports marketing
2
Testimonialwerbung
2
adoptive network models
2
athlete brands
2
brand management
2
celebrity endorsement
2
Advertising contexts
1
Advertising planning
1
Bibliometric review
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand extension
1
Brand management
1
Celebrities
1
Definition
1
Deutschland
1
Endorsement
1
Frauen
1
Germany
1
Image transfer
1
Institutional economics
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English
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Kim, Taehee
Liu, Matthew Tingchi
Schaaf, Daniela
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
Derdenger, Timothy P.
2
Donavan, D. Todd
2
Felbert, Aaron von
2
Jain, Varsha
2
Koo, Jakeun
2
Lear, Karen E.
2
Nüesch, Stephan
2
Parker, Heidi M.
2
Roy, Subhadip
2
Runyan, Rodney C.
2
Sato, Shintaro
2
Srinivasan, Kannan
2
Tzoumaka, Eugenia
2
Abirami, U.
1
Allen, Samuel K.
1
Antonovica, Arta
1
Arai, Akiko
1
Arora, Nilesh
1
Baker, Thomas A., III.
1
Barbuto, Cody
1
Bauer, Brittney C.
1
Becker, Carsten
1
Behnoosh, Shima
1
Belch, George E.
1
Belch, Michael A.
1
Brock, James L.
1
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International journal of sports marketing & sponsorship
2
Sportkommunikation
2
European journal of marketing : EJM
1
Journal of international consumer marketing
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
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1
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
2
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee
;
Seo, Hyo Min
;
Chang, Kyungro
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
Saved in:
3
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
4
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
5
Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10009623952
Saved in:
6
Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10003872681
Saved in:
7
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
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