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subject:"Sportler"
~person:"Koo, Jakeun"
~subject:"Artists"
~subject:"Marketing management"
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Celebrity endorsement
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Celebrity-Werbung
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athlete endorsement
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Koo, Jakeun
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Schaaf, Daniela
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
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2
Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan
;
Koo, Jakeun
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
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