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subject:"Sportler"
~person:"Lear, Karen E."
~person:"Liu, Matthew Tingchi"
~person:"Schaaf, Daniela"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Celebrity endorsement
10
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10
Athletes
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Sportmarketing
4
Sports marketing
4
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3
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Lear, Karen E.
Liu, Matthew Tingchi
Schaaf, Daniela
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Brandes, Leif
2
Breuer, Christoph
2
Brison, Natasha T.
2
Carlson, Brad D.
2
Carrillat, François A.
2
Chang, Yonghwan
2
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2
Donavan, D. Todd
2
Felbert, Aaron von
2
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2
Kim, Taehee
2
Koo, Jakeun
2
Nüesch, Stephan
2
Parker, Heidi M.
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Roy, Subhadip
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Runyan, Rodney C.
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Sato, Shintaro
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1
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Sportkommunikation
2
European journal of marketing : EJM
1
International journal of retail & distribution management
1
Journal of international consumer marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
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Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
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2
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
Saved in:
3
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
4
Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10003872681
Saved in:
5
Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10009623952
Saved in:
6
Sports celebrity endorsements in retail products advertising
Lear, Karen E.
;
Runyan, Rodney C.
;
Whitaker, William H.
- In:
International journal of retail & distribution management
37
(
2009
)
4
,
pp. 308-321
Persistent link: https://www.econbiz.de/10009522005
Saved in:
7
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
Saved in:
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