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subject:"Sportler"
~person:"Liu, Matthew Tingchi"
~person:"Schaaf, Daniela"
~subject:"Advertising planning"
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Search: subject_exact:"Celebrity endorsement"
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Sportler
Advertising planning
Celebrity endorsement
8
Celebrity-Werbung
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Athletes
4
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2
Advertising effects
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Berühmte Persönlichkeit
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China
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Liu, Matthew Tingchi
Schaaf, Daniela
Astous, Alain d'
3
Fink, Janet S.
3
Ko, Yong Jae
3
Brandes, Leif
2
Breuer, Christoph
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Brison, Natasha T.
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Sportkommunikation
2
European journal of marketing : EJM
1
Journal of international consumer marketing
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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ECONIS (ZBW)
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Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
2
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
3
Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10009623952
Saved in:
4
Testimonialwerbung mit Sportprominenz : eine institutionenökonomische und kommunikationsempirische Analyse
Schaaf, Daniela
-
2010
Persistent link: https://www.econbiz.de/10003872681
Saved in:
5
Multitestimonials im Sport : ausgewählte Befunde einer Längsschnitt- und Strukturanalyse zur werblichen Präsenz von Sportakteuren in deutschen Publikumszeitschriften
Schaaf, Daniela
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 225-241)
.
2009
Persistent link: https://www.econbiz.de/10003878369
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