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subject:"Sportmarketing"
~isPartOf:"Marketing analysis in sport business : global perspectives"
~subject:"Konsumentenverhalten"
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Sportmarketing
Konsumentenverhalten
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Professional sports
2
Profisport
2
Sport organization
2
Sportorganisation
2
Sports marketing
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Arbeitsgruppe
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Beziehungsmarketing
1
Consumer behaviour
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Football
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Fußball
1
Internet marketing
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Measurement
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Messung
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Chang, Ching-Hung
1
Chen, Wan-Chen
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Ma, Shang Chun
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Ma, Shang-Ming
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Matsuoka, Hirotaka
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Wada, Yukako
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Zhang, James J.
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Marketing analysis in sport business : global perspectives
Journal of sport management : the official journal of the North American Society of Sport Management
49
European Sport management quarterly : ESMQ
45
Sport management review
41
International journal of sports marketing & sponsorship
40
International journal of sport management and marketing : IJSMM
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of business research : JBR
9
The journal of brand management : an international journal
6
International journal of sport finance
5
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
European journal of operational research : EJOR
4
Journal of sports economics
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Routledge international handbooks
4
Services marketing quarterly
4
Customer-centric marketing strategies : tools for building organizational performance
3
European journal of international management : EJIM
3
Journal for global business advancement : JGBA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of risk and financial management : JRFM
3
Strategies in sports marketing : technologies and emerging trends
3
The journal of services marketing
3
Working papers / Harvard Business School, Division of Research
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of business and globalisation : IJBG
2
International journal of revenue management : IJRM
2
Journal of retailing and consumer services
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Sport public relations and communication
2
The marketing review
2
The service industries journal
2
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Applied economics letters
1
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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
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2
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
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