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subject:"Sportmarketing"
~person:"Biscaia, Rui"
~subject:"Sportökonomik"
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Sportmarketing
Sportökonomik
Sport organization
7
Sportorganisation
7
Sports marketing
7
Professional sports
6
Profisport
6
Consumer behaviour
5
Football
5
Fußball
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Sport
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Sports
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Team
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Social Web
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Sponsoring
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Bibliometrics
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Brand equity
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Brand image
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COVID-19
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Club theory
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Biscaia, Rui
Lang, Markus
12
Madden, Paul
11
Dietl, Helmut
9
Budzinski, Oliver
8
Ko, Yong Jae
8
Kunkel, Thilo
8
Heere, Bob
7
Katz, Matthew
7
Shuv-Ami, Avichai
7
Uhrich, Sebastian
7
Vrontis, Demetris
7
Chadwick, Simon
6
Funk, Daniel C.
6
Nufer, Gerd
6
Szymanski, Stefan
6
Thrassou, Alkis
6
Breuer, Christoph
5
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5
Dickson, Geoff
5
Doyle, Jason P.
5
Grossmann, Martin
5
Humphreys, Brad R.
5
James, Jeffrey D.
5
Kim, Yu Kyoum
5
Lock, Daniel
5
McDonald, Heath
5
Schade, Michael
5
Sveinson, Katherine
5
Vrooman, John
5
Wann, Daniel L.
5
Winfree, Jason
5
Ahn, Taesoo
4
Anagnostopoulos, Christos
4
Andreff, Wladimir
4
Baker, Thomas A., III.
4
Bühler, André W.
4
Depken, Craig A.
4
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4
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European Sport management quarterly : ESMQ
3
International journal of sports marketing & sponsorship
1
Journal of consumer behaviour
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport management review
1
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ECONIS (ZBW)
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1
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
4
A bright spot for a small league : social media performance in a football league without a COVID-19 lockdown
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
3
,
pp. 421-442
Persistent link: https://www.econbiz.de/10012549512
Saved in:
5
Conceptualising and measuring fan identity using stakeholder theory
Biscaia, Rui
;
Hedlund, David P.
;
Dickson, Geoff
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 459-481
Persistent link: https://www.econbiz.de/10011915271
Saved in:
6
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
7
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
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