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subject:"Sports marketing"
~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"International journal of management practice : IJMP"
~subject:"Credibility"
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Sports marketing
Credibility
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
2
Glaubwürdigkeit
2
Vertrauen
2
Armutsbekämpfung
1
BoPs
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Brand image
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Celebrity
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Consumer behaviour
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Corporate reputation
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Country's reputation
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Credibility Attractiveness
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Expertise
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Firmenimage
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Geschlecht
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India
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Konsumentenverhalten
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Markenimage
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Poverty reduction
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Reputation
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Social Web
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Social web
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Target group
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Trustworthiness
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West Bengal
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Zielgruppe
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attractiveness
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bottom of the pyramids
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celebrity endorsement
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celebrity's perceived credibility
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consumer's purchase intention
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expertise
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gender
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multivariate statistical analysis
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trustworthiness
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Abu-Alhaija, Ahmad Saifalddin
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Althuwaini, Sulaiman
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Jin, Young-ju
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Lee, Hyun-seon
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Yoo, Jae-woong
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Corporate reputation review : an international journal
International journal of management practice : IJMP
International journal of sport management and marketing : IJSMM
5
Global business review
4
International journal of sports marketing & sponsorship
4
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Organizations and markets in emerging economies
2
Tourism management perspectives : TMP
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asian African journal of economics and econometrics
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
IIMB management review
1
Information technology & tourism
1
Innovation: organization & management : IOM
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
JMM : the international journal on media management
1
Journal of Islamic marketing : JIMA
1
Journal of advertising : official publication of the American Academy of Advertising
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The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media : the moderating role of the customer's gender
Althuwaini, Sulaiman
;
Abu-Alhaija, Ahmad Saifalddin
- In:
International journal of management practice : IJMP
14
(
2021
)
5
,
pp. 580-600
Persistent link: https://www.econbiz.de/10012613289
Saved in:
2
Effects of celebrity credibility on country's reputation : a comparison of an olympic star and a political leader
Yoo, Jae-woong
;
Lee, Hyun-seon
;
Jin, Young-ju
- In:
Corporate reputation review : an international journal
21
(
2018
)
3
,
pp. 127-136
Persistent link: https://www.econbiz.de/10011915405
Saved in:
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