//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Sports marketing"
~isPartOf:"Journal of Islamic marketing"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonial advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sports marketing
Consumer behaviour
Brand image
2
Celebrity endorsement
2
Celebrity-Werbung
2
Konsumentenverhalten
2
Markenimage
2
Advertisement
1
Advertising
1
Advertising effects
1
Apology
1
Attitude
1
Brand attitude
1
Brand image and attitude
1
Celebrity transgression
1
Continuance of use
1
Cosmetics
1
Forgiveness
1
Kosmetik
1
Mediation
1
Moderation
1
Moderation and mediation
1
Muslim consumers
1
Non-halal certified cosmetics
1
Religion
1
Religiosity
1
SOR model
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Abdul Hafaz Ngah
1
Abedin, Mohammad Ishmam
1
Ahmad, Rohana
1
Barber, Matthew
1
Gabarre, Cécile
1
Khan, Shahbaz
1
Rahi, Samar
1
Shimul, Anwar Sadat
1
Tuan Mastiniwati Tuan Mansor
1
more ...
less ...
Published in...
All
Journal of Islamic marketing
Psychology & marketing
16
Journal of business research : JBR
12
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of marketing management : MM
6
The journal of product & brand management
6
International journal of sport management and marketing : IJSMM
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Global business review
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
European journal of marketing : EJM
3
Marketing letters : a journal of research in marketing
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Inventi impact: retailing & consumer services
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing intelligence & planning
2
Nepalese journal of finance : a publication of Uniglobe College
2
Pakistan journal of commerce and social sciences
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I love my cosmetics : educated young Muslim's behaviour of non-halal certified cosmetics
Abdul Hafaz Ngah
;
Tuan Mastiniwati Tuan Mansor
; …
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2798-2820
Persistent link: https://www.econbiz.de/10014428807
Saved in:
2
Celebrity transgression and consumers' forgiveness : does religiosity matter?
Shimul, Anwar Sadat
;
Barber, Matthew
;
Abedin, Mohammad …
- In:
Journal of Islamic marketing
13
(
2022
)
6
,
pp. 1224-1243
Persistent link: https://www.econbiz.de/10013278949
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->