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subject:"Sports marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"United States"
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Search: subject_exact:"Testimonial advertising"
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Sports marketing
Consumer behaviour
United States
Celebrity endorsement
10
Celebrity-Werbung
10
Advertising effects
6
Werbewirkung
6
Konsumentenverhalten
3
Athletes
2
Brand image
2
Celebrity endorsements
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Sportler
2
USA
2
1986-2011
1
1996-2008
1
Age congruency
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Aktiengesellschaft
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Ankündigungseffekt
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Announcement effect
1
Artists
1
Attribution
1
Ball game
1
Ballsport
1
Bewertung
1
Capital income
1
Capital market returns
1
Celebrity
1
Compensatory consumer behavior
1
Consumption
1
Correspondence bias
1
Digital media
1
Digitale Medien
1
Endorsement
1
Ereignisstudie
1
Erfolgsfaktor
1
Evaluation
1
Event study
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Firm value
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English
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Stork, Philip
2
Bartz, Sherry
1
Biswas, Abhijit
1
Clemente, Sarah
1
Ding, Haina
1
Dolansky, Eric
1
Fowler, Kendra
1
Guha, Abhijit
1
Mantonakis, Antonia
1
Molchanov, Alexander
1
Molchanov, Alexander E.
1
Roy, Subhadip
1
Saenger, Christina
1
Thomas, Veronica L.
1
White, Katherine
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Marketing letters : a journal of research in marketing
Psychology & marketing
20
Journal of business research : JBR
12
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of marketing communications
9
International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
8
Journal of marketing management : MM
6
The journal of product & brand management
6
International journal of sport management and marketing : IJSMM
5
The journal of brand management : an international journal
5
Young consumers : insight and ideas for responsible marketers
5
Global business review
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of marketing theory and practice
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Celebrity, convergence and transformation
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of hospitality management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
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ECONIS (ZBW)
5
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1
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
4
When a celebrity endorser is disgraced : a twenty-five-year event study
Bartz, Sherry
;
Molchanov, Alexander
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009742808
Saved in:
5
The value of celebrity endorsements : a stock market perspective
Ding, Haina
;
Molchanov, Alexander E.
;
Stork, Philip
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10009160248
Saved in:
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