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subject:"Sports marketing"
~person:"Bailey, Ainsworth Anthony"
~person:"Biswas, Abhijit"
~subject:"India"
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Sports marketing
India
Advertising effects
4
Celebrity endorsement
4
Celebrity-Werbung
4
Werbewirkung
4
Indien
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
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Markenimage
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Advertising
1
Age congruency
1
Brand
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Brand management
1
Celebrity endorsements
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Credibility
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Customer integration
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Designation of origin
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Emerging economies
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Frauen
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Generation X
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Generation Y
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Glaubwürdigkeit
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Kundenintegration
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Markenartikel
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Markenführung
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Schwellenländer
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Target group
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Werbung
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Women
1
Women consumers
1
Zielgruppe
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advertising
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celebrity co-creator
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celebrity endorsements
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co-creation
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cosmopolitanism
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Bailey, Ainsworth Anthony
Biswas, Abhijit
Roy, Subhadip
10
Jain, Varsha
4
Sahay, Arvind
3
Abhishek
2
Agnihotri, Arpita
2
Bhattacharya, Saurabh
2
Brandes, Leif
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Breuer, Christoph
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Dutta, Kirti
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Felbert, Aaron von
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Kaur Ghuman, Mandeep
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Lear, Karen E.
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Mann, Bikram Jit Singh
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Mishrab, Aditya Shankar
2
Nüesch, Stephan
2
Pansari, Anita
2
Parayitam, Satyanarayana
2
Parmar, Yadvinder
2
Patra, Supriyo
2
Rao, Vijayendra
2
Runyan, Rodney C.
2
Schaaf, Daniela
2
Shi, Mengze
2
Singh, Swati
2
Tzoumaka, Eugenia
2
Yang, Yupin
2
Agarwal, Bhawna
1
Agarwal, Parmesh
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Aggarwal-Gupta, Meenakshi
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Antonovica, Arta
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Bagdare, Shilpa
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Baker, Thomas A., III.
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Banerjee, Neelotpaul
1
Banerjee, Saikat
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Barbuto, Cody
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Behnoosh, Shima
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Psychology & marketing
2
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
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