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subject:"Sports marketing"
~person:"Bhattacharya, Saurabh"
~subject:"India"
~subject:"celebrity"
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Search: subject_exact:"Testimonial advertising"
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Sports marketing
India
celebrity
Celebrity endorsement
4
Celebrity-Werbung
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Advertising effects
2
Indien
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Werbewirkung
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Behavioural finance
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Erfolgsfaktor
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Share price
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materialistic values
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Bhattacharya, Saurabh
Roy, Subhadip
10
Jain, Varsha
4
Sahay, Arvind
3
Abhishek
2
Agnihotri, Arpita
2
Bailey, Ainsworth Anthony
2
Banister, Emma N.
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Baxter, Stacey M.
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Brandes, Leif
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Breuer, Christoph
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Cocker, Hayley L.
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Dutta, Kirti
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Felbert, Aaron von
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Kaur Ghuman, Mandeep
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Nüesch, Stephan
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Patra, Supriyo
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Rao, Vijayendra
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Runyan, Rodney C.
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1
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Journal of advertising research
1
Journal of international consumer marketing
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ECONIS (ZBW)
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Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
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2
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
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