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subject:"Sportveranstaltung"
~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"Sport management review"
~subject:"United States"
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Sportveranstaltung
United States
Guerilla marketing
3
Guerilla-Marketing
3
Sport event
3
Sponsoring
2
Sponsorship
2
Advertising effects
1
Ambush Marketing
1
Ambush marketing
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Canada
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Consumer attitudes
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Consumer behaviour
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Football
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Kanada
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Dickson, Geoff
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Dresdner Beiträge zur Betriebswirtschaftslehre
Sport management review
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sports marketing & sponsorship
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Advances in the study of entrepreneurship, innovation, and economic growth
1
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
1
Ambush Marketing
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Markenkommunikation und Beziehungsmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Routledge sports marketing
1
Schriftenreihe Causa Sport
1
Sport zwischen Recht, Wirtschaftlichkeit und Kultur
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
Thunderbird international business review
1
Volkswirtschaft
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Wirtschaftswissenschaftliche Diskussionspapiere
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ECONIS (ZBW)
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Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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2
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
Saved in:
3
Ambush Marketing bei Sportgroßveranstaltungen
Hutter, Katharina
;
Schwarz, Uta
;
Heide, Nicole
-
2011
Persistent link: https://www.econbiz.de/10009520759
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