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subject:"Sportveranstaltung"
~isPartOf:"Sport management review"
~subject:"United States"
~type_genre:"Article in journal"
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Sportveranstaltung
United States
Guerilla marketing
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Guerilla-Marketing
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Ambush marketing
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Canada
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Consumer attitudes
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Ellis, Dana
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Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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European Sport management quarterly : ESMQ
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European journal of marketing : EJM
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Business horizons
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of business research : JBR
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Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
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Journal of marketing management : MM
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Journal of strategic marketing
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Thunderbird international business review
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Consumer attitudes towards ambush marketing
Dickson, Geoff
;
Naylor, Michael
;
Phelps, Sean
- In:
Sport management review
18
(
2015
)
2
,
pp. 280-290
Persistent link: https://www.econbiz.de/10011333338
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2
Framing ambush marketing as a legal issue : an Olympic perspective
Ellis, Dana
;
Scassa, Teresa
;
Séguin, Benoit
- In:
Sport management review
14
(
2011
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009315485
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