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subject:"Strategic management"
~person:"Schultz, Don E."
~subject:"Consumer behaviour"
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Strategic management
Consumer behaviour
Marketing management
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Marketingmanagement
21
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5
Brand management
4
Communication
4
Kommunikation
4
Markenführung
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Emerging economies
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Schultz, Don E.
Homburg, Christian
13
Sheth, Jagdish N.
13
Pfeffermann, Nicole
11
Aaker, David A.
10
Wiedmann, Klaus-Peter
10
Best, Roger J.
9
Hawkins, Del I.
9
Piercy, Nigel
9
Spann, Martin
9
Vrontis, Demetris
9
Ko, Eunju
8
Kotler, Philip
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Kumar, V.
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Melewar, T. C.
8
Bauer, Hans H.
7
Cravens, David W.
7
Esch, Franz-Rudolf
7
Gierl, Heribert
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Bruwer, Johan
6
Chintagunta, Pradeep K.
6
Foxall, Gordon R.
6
Gilmore, Audrey
6
Keller, Kevin Lane
6
Martin, Kelly D.
6
Mothersbaugh, David L.
6
Narang, Shanker
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Rajagopal
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Smith, N. Craig
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Verhoef, Peter C.
6
Zeithammer, Robert
6
Alserhan, Baker Ahmad
5
Bang, Nguyen
5
Day, George S.
5
Gao, Tao
5
Krishna, Aradhna
5
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International journal of advertising : the review of marketing communications
1
Journal of marketing communications
1
Organizations and markets in emerging economies
1
Policy and marketing strategies for digital media
1
Scenarios in marketing : from vision to decision
1
The future of marketing : critical 21st century perspectives
1
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ECONIS (ZBW)
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1
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
4
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
5
Marketing communication: radical or rational change?
Schultz, Don E.
- In:
Scenarios in marketing : from vision to decision
,
(pp. 119-137)
.
2006
Persistent link: https://www.econbiz.de/10003382546
Saved in:
6
Redesigning marketing to fit a different marketplace
Schultz, Don E.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 12-40)
.
2003
Persistent link: https://www.econbiz.de/10001737356
Saved in:
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