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subject:"Strategisches Management"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Journal of business strategy"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Marketing management
38
Marketingmanagement
38
Firm performance
14
Unternehmenserfolg
14
Strategic management
10
Business start-up
8
Entrepreneurship
8
Entrepreneurship approach
8
KMU
8
SME
8
Unternehmensgründung
8
Marketing
7
USA
7
Entrepreneurial orientation
6
Innovation
6
Beziehungsmarketing
5
Innovation management
5
Innovationsmanagement
5
Market orientation
5
Relationship marketing
5
United States
5
Absatz
3
Brand management
3
Communication
3
Emerging economies
3
Kommunikation
3
Markenführung
3
Performance
3
Schwellenländer
3
Advertising
2
Branding
2
China
2
Competitive advantage
2
Consumer behaviour
2
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2
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2
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2
Globalisierung
2
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10
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Gilmore, Audrey
2
Jackson, Stuart E.
2
Beliaeva, Tatiana
1
Burns, David J.
1
Gafforova, Elena
1
Jing, Li
1
Kraus, Sascha
1
Lee, Yan Yin
1
Miles, Morgan
1
Mohammad Falahat
1
Mokwa, Michael P.
1
O'Dwyer, Michele
1
Song, Lin
1
Soto-Acosta, Pedro
1
Thurasamy Ramayah
1
Tournois, Laurent
1
Wales, William
1
Warren, Homer B.
1
Širokova, Galina V.
1
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International entrepreneurship and management journal
Journal of business strategy
Journal of business research : JBR
30
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
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ECONIS (ZBW)
10
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date (oldest first)
1
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
2
Benefiting from economic crisis? : strategic orientation effects, trade-offs, and configurations with resource availability on SME performance
Beliaeva, Tatiana
;
Širokova, Galina V.
;
Wales, William
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 165-194
Persistent link: https://www.econbiz.de/10012226412
Saved in:
3
Strategic orientation and performance of new ventures : empirical studies based on entrepreneurial activities in China
Song, Lin
;
Jing, Li
- In:
International entrepreneurship and management journal
13
(
2017
)
4
,
pp. 989-1012
Persistent link: https://www.econbiz.de/10011950575
Saved in:
4
Mass market leadership and shampoo wars : the L'Oréal strategy
Tournois, Laurent
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009718489
Saved in:
5
The twin-cycle washing machine and the art of creating value
Jackson, Stuart E.
- In:
Journal of business strategy
33
(
2012
)
1
,
pp. 45-47
Persistent link: https://www.econbiz.de/10009491722
Saved in:
6
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
7
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
8
The value of prime customer relationships
Jackson, Stuart E.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 50-51
Persistent link: https://www.econbiz.de/10009412349
Saved in:
9
Consumer warfare : implications for marketing strategy
Burns, David J.
;
Warren, Homer B.
- In:
Journal of business strategy
29
(
2008
)
6
,
pp. 44-52
Persistent link: https://www.econbiz.de/10003799133
Saved in:
10
The strategic marketing audit : an adoption/utilization perspective
Mokwa, Michael P.
- In:
Journal of business strategy
6
(
1986
)
4
,
pp. 88-95
Persistent link: https://www.econbiz.de/10003634558
Saved in:
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