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subject:"Strategisches Management"
~isPartOf:"International journal of hospitality management"
~subject:"Relationship marketing"
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Strategisches Management
Relationship marketing
Marketing management
28
Marketingmanagement
28
Hotel industry
15
Hotellerie
15
Beziehungsmarketing
8
Firm performance
8
Unternehmenserfolg
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Customer value
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Emotion
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Gastgewerbe
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Ahn, Jiseon
1
Alcántara-Pilar, Juan Miguel
1
Back, Ki-Joon
1
Barrio-García, Salvador del
1
Clemenz, Candice E.
1
Crespo-Almendros, Esmeralda
1
Foroudi, Pantea
1
Gil Saura, Irene
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Hodari, Demian
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Hyun, Sunghyup Sean
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Kim, Taegoo
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Lattimer, Charles L.
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Lee, Choong-Ki
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Oh, Ick Keun
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Perdue, Richard R.
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Porcu, Lucia
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Ruiz-Molina, María Eugenia
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Schmitt, Achim
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Shin, Seok Ho
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Sung, Kyongsik
1
Turner, Michael J.
1
Way, Sean A.
1
Weaver, Pamela A.
1
Witteman, Wiarda
1
Yang, Jen-te
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Šerić, Maja
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International journal of hospitality management
Journal of business research : JBR
71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of strategic marketing
47
SpringerLink / Bücher
46
The journal of business & industrial marketing
35
European journal of marketing : EJM
28
Journal of retailing and consumer services
27
Journal of the Academy of Marketing Science
24
Business horizons
20
Europäische Hochschulschriften / 5
17
Gabler Edition Wissenschaft
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Cogent business & management
12
Journal of business-to-business marketing
12
Journal of marketing
12
Journal of marketing management : MM
12
Marketing intelligence & planning
12
Springer eBook Collection / Business and Economics
12
International journal of electronic customer relationship management : IJECRM
11
Journal of retailing
11
The journal of product & brand management
11
Journal of international marketing
10
Lehrbuch
10
Springer eBook Collection
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of brand management : an international journal
9
The marketing review
9
AMS review : official publication of the Academy of Marketing Science
8
Asia Pacific journal of marketing and logistics
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of business and globalisation : IJBG
8
International journal of internet marketing and advertising : IJIMA
8
International marketing review
8
International review on public and non-profit marketing
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Marketing letters : a journal of research in marketing
8
Neue betriebswirtschaftliche Forschung : Nbf
8
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ECONIS (ZBW)
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1
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
4
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
5
Hotel property performance : the role of strategic management accounting
Turner, Michael J.
;
Way, Sean A.
;
Hodari, Demian
; …
- In:
International journal of hospitality management
63
(
2017
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011705761
Saved in:
6
Understanding the dimensions of customer relationships in the hotel and restaurant industries
Hyun, Sunghyup Sean
;
Perdue, Richard R.
- In:
International journal of hospitality management
64
(
2017
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011731687
Saved in:
7
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
8
Effects of ownership change on organizational settings and strategies in a Taiwanese hotel chain
Yang, Jen-te
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 428-441
Persistent link: https://www.econbiz.de/10009503299
Saved in:
9
The managed heart : the structural analysis of the stressor-strain relationship and customer orientation among emotional labor workers in Korean hotels
Lee, Gyehee
;
Kim, Taegoo
;
Shin, Seok Ho
;
Oh, Ick Keun
- In:
International journal of hospitality management
31
(
2012
)
4
,
pp. 1067-1082
Persistent link: https://www.econbiz.de/10009566949
Saved in:
10
From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.
;
Lattimer, Charles L.
;
Clemenz, Candice E.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
Saved in:
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