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subject:"Strategisches Management"
~isPartOf:"Journal of marketing communications"
~subject:"Confidence"
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Strategisches Management
Confidence
Corporate reputation
22
Firmenimage
22
Public relations
12
Öffentlichkeitsarbeit
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Consumer behaviour
6
Konsumentenverhalten
6
Corporate culture
5
Reputation
5
Unternehmenskultur
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Advertising
3
Brand architecture
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Brand image
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Brand management
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Markenarchitektur
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corporate branding
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CSR communication
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Bögel, Paula Maria
1
Goh, Mark
1
Park, Keonyoung
1
Tso, Sophia
1
Yeo, Roland K.
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Journal of marketing communications
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
14
Corporate reputation review : an international journal
13
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Corporate communications : an international journal
7
Journal of business research : JBR
7
International journal of hospitality management
5
Journal of business ethics : JOBE
5
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
5
Corporate reputation : managing opportunities and threats
4
Corporate reputation review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Vision : the journal of business perspective
4
European research studies
3
Journal of business strategy
3
essentials
3
Academy of Management journal : AMJ
2
Business & information systems engineering
2
Cogent business & management
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
European management journal
2
Experimental economics : a journal of the Economic Science Association
2
Games and economic behavior
2
Global aspects of reputation and strategic management
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International journal of contemporary hospitality management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of economics and financial issues : IJEFI
2
International journal of electronic commerce : IJEC
2
International journal of networking and virtual organisations : IJNVO
2
International studies of management and organization
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of behavioral and experimental economics
2
Journal of destination marketing & management
2
Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of management information systems : JMIS
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ECONIS (ZBW)
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The mediating role of skepticism : how corporate social advocacy builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
2
Company reputation and its influence on consumer trust in response to ongoing CSR communication
Bögel, Paula Maria
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10012203272
Saved in:
3
Corporate image and reputation of large Mainland Chinese enterprises
Yeo, Roland K.
;
Goh, Mark
;
Tso, Sophia
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009261655
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