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subject:"Strategisches Management"
~person:"Ferguson, Sherry Devereaux"
~person:"Fifield, Paul"
~type_genre:"Book section"
~type_genre:"Company information"
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Strategisches Management
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Scenarios in marketing : from vision to decision
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Strategies and communications for innovations : an integrative management view for companies and networks
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Strategic planning for communication of innovation : crowdsourcing as social capital
Ferguson, Sherry Devereaux
- In:
Strategies and communications for innovations : an …
,
(pp. 229-242)
.
2011
Persistent link: https://www.econbiz.de/10008987454
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Marketing strategy and scenarios
Fifield, Paul
- In:
Scenarios in marketing : from vision to decision
,
(pp. 45-60)
.
2006
Persistent link: https://www.econbiz.de/10003382539
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