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subject:"Strategisches Management"
~person:"Homburg, Christian"
~person:"Katsonis, Nikolaos"
~person:"Narang, Shanker"
~subject:"Werbung"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Werbung
Marketing management
75
Marketingmanagement
75
Theorie
30
Theory
30
Beziehungsmarketing
18
Relationship marketing
18
Marketing
16
Marketingtheorie
14
Strategic management
14
Deutschland
13
Germany
13
Lieferantenmanagement
12
Supplier relationship management
12
Consumer behaviour
9
Konsumentenverhalten
9
Management
9
Kundenbindung
8
Marketing theory
8
Physical distribution
8
Vertrieb
8
Beziehungsmanagement
7
Marketing-Mix
6
Kundenmanagement
5
Market research
5
Marktforschung
5
Branche
4
Business-to-business marketing
4
Economic sector
4
B-to-B-Marketing
3
Business process management
3
Controlling
3
Corporate planning
3
Customer satisfaction
3
Erfolgsfaktor
3
Greece
3
Griechenland
3
Kundenzufriedenheit
3
Management control
3
Prozessmanagement
3
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English
11
German
4
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Homburg, Christian
Katsonis, Nikolaos
Narang, Shanker
Bruhn, Manfred
25
Kaiser, Harry M.
16
Piercy, Nigel
12
Esch, Franz-Rudolf
11
Pepels, Werner
11
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Aaker, David A.
7
Percy, Larry
7
Tomczak, Torsten
7
Day, George S.
6
Hackley, Christopher E.
6
Kuß, Alfred
6
Pelsmacker, Patrick de
6
Adeola, Ogechi
5
Jain, Amit
5
Keller, Kevin Lane
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Malik, Garima
5
Ryan, Damian
5
Walters, David
5
Yan, Ruiliang
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Gijsenberg, Maarten J.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Kerin, Roger A.
4
Kerr, Gayle
4
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Lehrbuch
3
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
15
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1
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
3
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
4
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
5
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521527
Saved in:
6
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
7
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
8
Information technology and marketing management
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521534
Saved in:
9
Knowledge based marketing in twenty first century
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521535
Saved in:
10
Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011489914
Saved in:
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