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subject:"Strategisches Management"
~person:"Homburg, Christian"
~person:"Katsonis, Nikolaos"
~person:"Yan, Ruiliang"
~subject:"Werbung"
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Strategisches Management
Werbung
Marketing management
84
Marketingmanagement
84
Theorie
32
Theory
32
Beziehungsmarketing
18
Relationship marketing
18
Lieferantenmanagement
14
Marketingtheorie
14
Supplier relationship management
14
Deutschland
13
Germany
13
Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Distribution channel
10
Vertriebsweg
10
Management
9
Kundenbindung
8
Marketing theory
8
Physical distribution
8
Strategic management
8
Vertrieb
8
Beziehungsmanagement
7
Business-to-business marketing
7
Marketing strategy
7
Advertising
6
B-to-B-Marketing
6
Marketing-Mix
6
Kundenmanagement
5
Market research
5
Marketing strategies
5
Marktforschung
5
Branche
4
E-commerce
4
Economic sector
4
Electronic Commerce
4
Game theory
4
Online retailing
4
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9
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10
German
4
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Homburg, Christian
Katsonis, Nikolaos
Yan, Ruiliang
Bruhn, Manfred
25
Kaiser, Harry M.
16
Piercy, Nigel
12
Esch, Franz-Rudolf
11
Pepels, Werner
11
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Aaker, David A.
7
Percy, Larry
7
Tomczak, Torsten
7
Day, George S.
6
Hackley, Christopher E.
6
Kuß, Alfred
6
Narang, Shanker
6
Pelsmacker, Patrick de
6
Adeola, Ogechi
5
Jain, Amit
5
Keller, Kevin Lane
5
Krohmer, Harley
5
Lambin, Jean-Jacques
5
Lane, Nikala
5
Malik, Garima
5
Ryan, Damian
5
Walters, David
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Gijsenberg, Maarten J.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Kerin, Roger A.
4
Kerr, Gayle
4
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Lehrbuch
3
Journal of retailing and consumer services
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
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ECONIS (ZBW)
14
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14
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1
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
3
National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
Saved in:
4
Manufacturer's cooperative advertising, demand uncertainty, and information sharing
Yan, Ruiliang
;
Cao, Zixia
;
Pei, Zhi
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 709-717
Persistent link: https://www.econbiz.de/10011436236
Saved in:
5
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
6
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
7
The strategic value of cooperative advertising in the dual-channel competition
Yan, Ruiliang
;
Pei, Zhi
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
3
,
pp. 118-143
Persistent link: https://www.econbiz.de/10011434017
Saved in:
8
Bundling products to success : the influence of complementarity and advertising
Yan, Ruiliang
;
Myers, Chris
;
Wang, John
;
Ghose, Sanjoy
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010233544
Saved in:
9
How does the added new online channel impact the supporting advertising expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
10
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
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