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subject:"Strategisches Management"
~person:"Katsonis, Nikolaos"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~subject:"Werbung"
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Strategisches Management
Online-Marketing
Relationship marketing
Werbung
Marketing management
4
Marketingmanagement
4
Greece
3
Griechenland
3
Strategic management
3
business management
3
marketing
3
Business process management
2
Management
2
Marketing
2
Prozessmanagement
2
business process automation
2
management strategies
2
marketing operations
2
strategic planning
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Advertising
1
Advertising industry
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Automation
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Automatisierung
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BPA
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Beziehungsmarketing
1
Consumer behaviour
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Corporate planning
1
Customer satisfaction
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E-commerce
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Electronic Commerce
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Internet marketing
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Konsumentenverhalten
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Katsonis, Nikolaos
Bruhn, Manfred
42
Homburg, Christian
23
Kumar, V.
20
Kaiser, Harry M.
16
Kotler, Philip
14
Pepels, Werner
14
Esch, Franz-Rudolf
12
Piercy, Nigel
12
Cravens, David W.
10
Palmatier, Robert W.
10
Vrontis, Demetris
10
Bauer, Hans H.
9
Ozuem, Wilson
9
Pfeffermann, Nicole
9
Sheth, Jagdish N.
9
Terho, Harri
9
Tomczak, Torsten
9
Verhoef, Peter C.
9
Wiedmann, Klaus-Peter
9
Chaffey, Dave
8
Grönroos, Christian
8
Karjaluoto, Heikki
8
Kleinaltenkamp, Michael
8
Ko, Eunju
8
Pelsmacker, Patrick de
8
Petersen, J. Andrew
8
Aaker, David A.
7
Meffert, Heribert
7
Neslin, Scott A.
7
Percy, Larry
7
Wilde, Klaus D.
7
Adeola, Ogechi
6
Chan-Olmsted, Sylvia M.
6
Day, George S.
6
Fink, Klaus-J.
6
Gupta, Sunil
6
Hackley, Christopher E.
6
Hennig-Thurau, Thorsten
6
Keller, Kevin Lane
6
Knittel, Christopher R.
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International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
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1
E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos
;
Sfakianakis, Michael
;
Myloni, Barbara
; …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
Saved in:
2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
3
Management strategies and marketing operations in Greek tele-companies
Katsonis, Nikolaos
;
Anastasopoulos, Georgios
; …
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 335-345
Persistent link: https://www.econbiz.de/10011664554
Saved in:
4
Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
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